5 Colossal Reasons Your Small Business Craves a Promo Video

You’re wondering whether your small business needs a promo video.  

You’re just not sure if it’s something worth investing in.  

You’ve asked yourself:  Will it have any impact?

You’ve ummed and ahhed, but you’re still on the fence with your legs dangling (or maybe even swinging).  

Don’t worry, we’ve got you. 

Read on to discover why a promo video could be essential for the growth of your small business.

1. Video Conveys Your Glorious Uniqueness

Potential clients are more likely to connect with you if they can see who you are. Whether you’re funny, quirky, or deathly serious, video allows you to use your actual self to promote your small business.

Products and services come to life when potential clients can see the human behind the brand, not just a faceless, mysterious concept.

The truth is, there’s only one you, and your authenticity can’t be easily faked on screen.  Your fabulously discerning target audience knows this. A tailor-made promo is your chance to be you and attract the customers your business was made for.

2. Nothing Says ‘Ta-Dah, Here I Am!’ Better Than Film

When your webpage has video, you improve your visibility to search engines.                      You’re given a stage, a podium, and more power.

Showcasing yourself allows you to attract the exact clients who align with your business.  It’s a bit like harvesting - separating the wheat from the chaff - when your ideal customers who align with your personality are drawn in.

In other words, you increase brand awareness using your best weapon - your inimitable self.

3. Visuals Are Super-Speedy Attention Grabbers 

To a pair of human eyeballs, video is processed way quicker than the printed word, 60,000 times faster, if we’re nitpicking.

Thanks to an awesome phenomenon known as the Picture Superiority Effect, visual display is much easier for our brains to absorb than text.  

Since it takes a human just 13 milliseconds to process an image using both verbal and visual pathways, video has a great chance of hooking an audience and holding their focus.

4. A Mini Movie Is More Entertaining Than A Bunch Of Text

A well-designed, engaging promo video will show the world what you’re all about, what makes you stand out and what your values are, while holding their interest and attention. 

It’s where you get to creatively showcase your business and optimise your chances of truly connecting with your target audience. 

A tantalising peek into your world, gifts curious viewers a valuable opportunity to see what your small business has to offer in detail, and increases the likelihood of its growth and expansion.

5. Animation Is A Conversion and Sales Booster

It’s easier to watch and listen to a passionate fellow human than to read words on a screen.     

To the lazily scrolling would-be consumer, a compelling video lessens the risk of them reaching for the back button and clicking away.

Grasping the attention of your viewers and holding it fast helps you gain trust.  That’s more likely to prompt action and help convert the curious into new customers and then precious loyal ones. 

It’s an additional opportunity to convey your value and ensure your small business is better explained and quickly understood.

You live in a digital world, so why wouldn’t you?

Ready to reveal your business on an exciting new level?

Imagine yourself a month from now.

You got off the fence, took the plunge and are now the proud creator of a postable, shareable, attachable, fabulously versatile tool.

You’ve maximised its impact, splashing it across social media platforms and knocking their socks off at trade events, exhibitions and presentations.  

The investment you made is returning to you in spades, you’re casting your net further and wider than ever before and your sparkling new promo video lights up your website.